Prudential wanted to increase the ratio of proprietary international funds sold through the broker-dealer channel. Guide brokers and consumers through the sales story with an easy-to-follow and non-intimidating package that is both concise and complete, upscale and warm. Spotlight Prudential’s credentials (capabilities and product line), showcasing key funds and prepare marketplace for launch. We developed a visual theme that illustrates international and global, but does so uniquely and without repeating visuals commonly used by the competition.