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Nurturing a premier outdoor brand. Tomlinson worked with Timberland to help shape the look, feel and image of the Timberland brand over the course of a 16 year relationship. The following is a small sample of the work done. Tactics included advertising both to the trade and consumers, online banner ads, advertorials in major fashion magazines, packaging, point of sale materials, sell-in and sell-through sales materials, merchandising brochures and annual reports.